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18 June 2009 8:42 AM

Google As Idea Factory

The Wall Street Journal reports:

Google Inc. is revamping how it develops and prioritizes new products, giving employees a pipeline to the company's top brass amid worries about losing its best people and promising ideas to start-ups.

The Mountain View, Calif., company famously lets its engineers spend one day a week on projects that aren't part of their jobs. But Google has lacked a formal process for senior executives to review those efforts, and some ideas have languished. Others have slipped away when employees left the company.

"We were concerned that some of the biggest ideas were getting squashed," said Google Chief Executive Eric Schmidt ...

It's this attitude that makes them the obvious leader in Web based e-mail. Every so often they just add new features to Gmail that take it from being the best... to being even better.


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