« String Theory Explained | Main | A Tricameral Legislature? »
Michael Crowley likes the New York Times' new e-reading application:
Given that some people spend $5 per day on coffee, paying that much per month for online access the best newspaper in the world strikes me as an absolute no-brainer. I myself would pay twice as much. I hope the idea catches on, and I hope this marks a shift from the days of newspapers panicking to the start of successful new business models.
One way the NYT can make online subscriptions far more appealing is by doing a better job of promoting the terrific new TimesReader 2.0, a simple but slick Adobe-based application that you install onto your computer in like two minutes. I've been meaning to plug this for a while, because it was only after I tried the incredibly user-friendly and print-like TimesReader that I could imagine surviving without the Times on paper. Among other things, it's most excellent for traveling, because it downloads the day's entire print paper (with regular auto-updates from the web during the day) and saves it offline on your hard drive, which lets you read it anywhere, regardless of whether you have an Internet connection.
Post a comment